Information Technology Systems In Business

Ch 9 - E-business and E-commerce I wanted to focus on section  9.4 -   Ethical and Legal Issues in E-business.   Exploring the ethical and legal issues of e-commerce. Although offering various advantages, such as simplified storage and access to customer information, e-commerce can generate major ethical concerns, for one: Privacy and data protection issues - because of the easier handling of customer details, this can make the information more vulnerable if not protected correctly, causing greater cyber threats, e.g. web tracking. Secondly, it can also have the potential for  job elimination , such as those of brokers and agents. This creates the need for businesses to consider ethical standards to be implemented to help employees in possible layoff transitions - for example, compensation to employees, appropriate notice, and position relocation.    Among privacy and job loss, some significant legal issues include: deception of information domain name co...

Ch 8 - Social computing For this week's summary, I wanted to focus on section 8.5 - Customer Relationship Management (CRM) .  Outlining how social computing improves customer service and why CRM is important. Social computing creates a way for businesses to observe customer involvement, both positive and negative. Seeing these interactions as opportunities to improve customer service can create:  greater customer involvement/ interaction elevated expectations positive influence amongst audiences and greater representation of choice and preferences for customers by customers Building on this, CRM also plays an important role in marketing  (section 8.4 in the textbook) .  Salesforce (n.d.)  expresses the idea that the  understanding of interactions, customer involvement, and their perception of the brand can go a long way in delivering: enhanced and more specific exposure improved engagement growth in web traffic more effective use of budgets and greater out...