Information Technology Systems In Business

Ch 8 - Social computing For this week's summary, I wanted to focus on section 8.5 - Customer Relationship Management (CRM) .  Outlining how social computing improves customer service and why CRM is important. Social computing creates a way for businesses to observe customer involvement, both positive and negative. Seeing these interactions as opportunities to improve customer service can create:  greater customer involvement/ interaction elevated expectations positive influence amongst audiences and greater representation of choice and preferences for customers by customers Building on this, CRM also plays an important role in marketing  (section 8.4 in the textbook) .  Salesforce (n.d.)  expresses the idea that the  understanding of interactions, customer involvement, and their perception of the brand can go a long way in delivering: enhanced and more specific exposure improved engagement growth in web traffic more effective use of budgets and greater out...

  Ch 6 - Ethics and Privacy 6.1 Ethical issues Ethics - describes a person's personal guidelines of right and wrong that shape their behavioural decisions. The main representatives of ethical standards - Utilitarian approach: Providing the greatest good/lowest harm Rights Approach: Protecting and conserving an individual's moral rights Fairness approach: Treating all equally or justly Common good approach: Benefiting the welfare of the whole community There are four categories of IT-related ethical issues - privacy, a ccuracy , p roperty and a ccessibility . Posing concern to things such as the gathering, legitimacy, ownership and the accessing of information. 6.1 Privacy Privacy: the right of freedom from unwanted intrusion. From physical to informational privacy.  The Privacy Act of 1988 was specifically put in place to regulate and protect an individuals informational privacy. Threats of privacy - Electronic surveillance personal information in databases Information on ...

  Ch 5 - Business Intelligence 5.1 Managers and decision making Information Technologies support managerial decision-making by collecting, storing, retrieving and analysing valuable information. Helping businesses break down decisions and make choices based on evidence in a timely manner. Decision-making involves a 3 step process: Intelligence - identify the issue or opportunity Design - construct a set of validated options Choice - selecting which option to choose and applying it 5.2 What is business intelligence? Business intelligence (BI): a term to describe all tech applications/proccess that help the decision-making process. BI has growing importance in support for both small and large organisations . Depending on the funds available for each organisation, BI use can be minimal, such as Excel spreadsheets. Or, in larger institutions, e.g. data mining, dashboards and data visualisation. 5.3 Business intelligence applications for data analysis Depending on how users analyse, p...

Ch 4 - Telecommunications and Networking 4.1 What is a computer network? Computer network: a system that uses communication media to connect information from, e.g., a computer to another device. The 2 main types of networks. 1. Local area networks (LAN) - Local area networks are limited to connecting devices within a physical local capacity. E.g. a Uni. LANs have speed, distance, and cost objectives and they commonly use ethernets. - compared to... 2. Wide area networks (WAN) - WANs generally connect multiple LANs, covering a large geographical capacity, that is, international and global. They also contain routers, which are the communication processors that message LANs to the internet. 4.2 Network fundamentals   One network fundamental is wirelines , electronic connection systems transporting the data information. e.g. landline phones Wireline pros and cons Twisted-pair wire: cheaper, more common - slower, poor security. It is commonly used for most business telephone wiring. ...

  Ch 3 - Data and Knowledge Management  3.1 Managing date With so much data scattered, multi-sourced and with specific requirements; effective storage and organisational systems are key to managing large amounts of data.  For efficient and effective data management, data must be in a central location, current, secure, regulated, and high quality. An approach organisations use to manage information is 'data governance', implemented by 'master data management' to help maintain accurate and consistent systems across the organisation.  3.2 The database approach Adapting to a database approach can: minimise : redundancy, isolation, inconsistency maximise : security, integrity, independence Database Management systems ( DBMS ) - provides all important organisational, storing and accessing systems. Because databases can contain large amounts of data, they are arranged in a hierarchy-  to make them more understandable and useful. So think of it like a tree:   ...

  Ch 2 - Organisational strategy, Competitive advantage, and Information systems   2.1 Business pressures, organisational responses, and IT support  Businesses are facing a more and more competitive environment, which causes business pressures:  1 . Market pressures  - changes in competition level, workforce activity, economy, & customer influence  2 . Technology pressures - the constant need to keep up with tech developments  3 . Societal/political/legal pressures - responsibility to maintain the organisation's ethical, social and legal contracts.  Organisations can respond to their pressures by using strategic systems to increase profits and decrease threats of competitors entering their market. At the same time, maintaining/improving customer focus, producing based on order and quantity, utilising e-business to serve customers, collaborating with partners, and performing electronic transactions within the organisation.  2.2 Competiti...

  Lima, R. (2022). An Old TV Set [Photograph]. Pexels.  https://www.pexels.com/photo/an-old-tv-set-14683691/ (Lima, 2022)  Ch 1 - Introduction to Information Systems  1.1 Why Study Information Systems? We live in a digital world where having a well-informed and broad understanding of information systems (IS) and information technology (IT)  benefits not only yourself, by being able to utilise IT resources but also the workforce you may encounter. IT can provide wider positions of careers, leading to valued utilisation in an organisation setting when managing information systems. 1.2 Overview Of Computer-based IS Computer-based IS allows users to access large amounts of information - granting us the ability to collect, share, organise and store that information.  IS capabilities include:  precise and fast communication  performing large amounts of analytical   quick access to information globally  interpretation of data computerised ...

  Name: Sophie Current toothbrush colour:  Green  Other necessary information: I had to google how to spell 'necessary' ( so make of that what you will) p.s  If I look lost around campus, ignore me. That's just how I usually look       (but please talk to me regardless)